Copywriting & Content StrategyGrow your brand through content strategies that work.
A consistent content strategy is at the center of any successful brand. Content is what moves people to the next stage in the buyers’ cycle.
You need content for attracting visitors to your website, content for growing brand awareness, content for generating sales leads, content for converting leads into customers, content that grows viral and shareable, content for everything.
We help brands develop
successful content strategies
We also help with creating different content types
From headlines to calls to action on your landing pages, compelling copy is necessary across all platforms that your company engages in to convey a brand personality that connects with your target audience.
Why you need great content
Writing Content with a Focus on Branding
People prefer companies that have personality and a human voice in their writing. Regardless of whether your business is B2C or B2B, developing and maintaining a consistent brand voice across all facets of your digital marketing strategy is essential to building long lasting relationships that will maximize customer lifetime value.
Content that Identifies and Relates to your Target Audience
It’s not enough to assume a general demographic for your business and try to convert them with a general sales pitch. Researching your niche audience to a consumer profile level and identifying their affinity category is paramount to understanding their needs. By connecting to them with copy and content that specifically addresses their expectations, effective copywriting will help speed up the conversion process.
SEO-friendly Copy and Creating Valuable Content
Organic traffic from search engines is still the most effective way to generate leads for your business. Writing with SEO and highly ranked industry keywords in mind will leapfrog you over your competitors and help get your website ranking appropriately. By producing valuable content that will garner links from websites with high domain authorities, your website should see an increase in traffic volume and more qualified leads.
Optimized Copy for the Most Effective Landing Pages
The last place businesses want to lose potential customers is at a user’s point of entry into their business’ conversion funnel, otherwise known as the landing page. To get users to convert, the landing pages must have a descriptive, succinct header, explain why the product or service is better than the competition, and have a persuasive call-to-action. Landing page copy can be the determining factor between a successful conversion and a lost potential sale.
Writing for Different Media
The wording and style of a whitepaper case study should not be identical to that of a Facebook post. Potential customers are at different phases of your conversion funnel based on where they interact with your brand. Copy across your digital presence must retain a common theme while also exhibiting versatility to take advantage of each unique digital platform.
Types of content we create
Writing content should not be haphazard. You need content to help people at each stage in the buyers’ cycle.
Content for attracting visitors to your website, content for growing brand awareness